Tuesday, 7 October 2014

Radio advertisment evaluation

EVALUATION:

Effective voiceover:I think that the voiceover was okay,it could of been clearer on my part because Troy was very clear and I sounded a bit muffled.I think the script was okay,i gave some reasons on why the iPhone 6 should be bought instead of keeping and old apple phone like a iPhone 4.Their were a few technical mistakes,i did take a few seconds to say each point.

Effective creation of sound bed:The effects i thought were used well,with the positive sounds when the iPhone6 was introduced and to when Troy said he still had a iPhone4 the negative sound showed an impression that Troy was making the wrong move by keeping his iPhone4 instead of buying an iPhone6 which would of been of better value to him,and that buy keeping his iPhone4 he was missing out on the new and latest apple phone which was the iPhone6

Effective use of persuasive techniques: Persuasive techniques were okay.We repeatedly said iPhone so that the audience would know what the advert was about and to keep reminding them of the new iPhone6.I mentioned some benefits for the customer as i said that it had new and improved features and told Troy about things that the iPhone6 had which his iPhone4 could not.We showed some audience fear and desires when it had a positive sound when Troy asked me if i had the new iPhone6 and it showed negative sounds and fears when I questioned Troy about still having an iPhone4 showing that the audience want the latest gadgets and equipment and the best and newest phones.Also the advert was directed at young people.

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