ASSIGNMENT B : Production Research

Assignment B:Product Research

Questions:

1) Factors that make up the budget of radio advertisement campaign are depending on whether the voice is of a celebrity, the amount of skill and experience and the type of voice over session. Voice over artists in the UK are usually paid by the hour , known as a 'Basic Session Fee' which how much they are paid.And this is because the bigger and better the artist is the more expensive the radio advert is.If it as big celebrity then the session fees will become bigger as the producers of the radio advert would be having to pay them more because the famous celebrity would have more of an impact because people listening to the radio advert would be more attracted to the product being sold because of the significance of the celebrity doing the radio advert.Other factors include where and when the recording will be broadcast, the medium to be broadcast in and audience reach.In exchange for certain limited rights to the use of their voice, a 'buy-out' fee will be paid.If artists are asked to voice a cartoon in a radio advert they will be paid for the usage of their voice and this can be a big factor that makes up the budget for a radio advertisement campaign.When the commercial is to be broadcast affects how much it would cost. For example - if you were to broadcast an advert during day time where the audience figures are higher, it would cost more than if it were to be broadcast during a night time because there would be a lower audience figure. This makes the advert cost more because more people would be around to listen to a radio advert in the day time especially with people going to work or going places early in the morning and also because of the demand from loads of stations to have their radio adverts produced in the day time.Also for a good quality radio advertisement a good producer would be needed also with celebrities maybe included.

2) A music bed is the sound or music that is playing at the background of the advertisement to give it some effect.3 types of sound beds are,pastiche,jingles and stings.These are used for particular radio advertisements.For example a jingle would be used for a radio advert that was about christmas which obviously excites everyone and would catch their attention.This helps trigger memories for the listener and get them to be attracted to the radio advert and maybe think about buying the product that the radio advert is trying to sell.

3)The reason it costs money to use a pop song in a radio advert is because the song and sound being used is from somebody else's creation and it would be stealing if it was just simply taken because it is somebody else's work that is being used.Because of this the producers of the radio advert would have to pay the artist money to be aloud to use their songs in the radio advert.

4)There are a few differences between a production house and radio station.Some radio stations are small and have only a small amount of full time staff that work at the radio station,although a production house may have more staff,they may not be very experienced and the creators of the radio advert do not get and contact with the client.Producers from production houses can be away from the radio station and this means that the producers do not manage to relate to the radio commercials.