Form: The form of the advert is realistic mixed with animation as it shows football players Lionel Messi and Eden Hazard playing fifa15 on playstations but then it also so the matches that they are playing along with their reactions and the real element is the players and reactions themselves and the animation is the gameplay itself as it is a animated game and not real life also with objects that are not real being brought to life.
Style:The style of the advert is humours as it shows the players shown to be facing each other at a game of fifa and reacting in a humours way to their in game animated counterparts missing chances to score or if they do score.
Codes and Conventions:
Mis-En-Scene and iconography is used and the two football players Lionel Messi and Eden Hazard are involved in it and their is some animations and the advert is mainly based on them playing fifa along with their reactions.The props used would be and Xbox One which they were playing on and a HD TV along with fifa15 itself with the players in a christmas theme decorated living room.
Use of camera:
The shot types were a lot of close ups of the footballers expressions to what was happening in the match when they were playing fifa.Their were fast cuts at the main points of when the advert showed gameplay for example when the players scored or missed a chance.
Editing:The editing would also show the animations that would react along with the football players as if they were alive and had a sense of what was going on.And their was fast cuts between the FIFA gameplay and the football players.
Sound and Music:The music was christmas based with the sounds of gameplay of players running and shooting with the crowd cheering were lightly played in the background.
Techniques used: The advert is a overt message to show a tell the audience that they should buy fifa15 during the christmas period because thats when most deals will be out.Also it tries to influence the audience showing that the best of football players sit down and play fifa and they do this by using Lionel Messi and Eden Hazard in the advert who are also on the front cover of fifa15 and both of them are each one of the best players in the world currently.
Characteristics of product: The brand is very well shown as it shows the fifa game along with the gameplay and also at the end it shows the makers of the game which are EA Sports.
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