Assignment Brief 29.A Music video-purposes

Promoting a single

Promoting a single is when most likely the best song from and album is taken and promoted as the lead song of the album which is done for promotional uses like digital download or when on tour a single can be performed for promotional use. 

An example of promoting a single is chief keefs single called "I don't like". This is Chief keefs first single and one of his best songs which promoted his music a lot. This was promoted by a lot of thing such as other rappers doing their own remixed version of chief keefs song "I don't like". A single is usually the best song from a rappers album from chief keefs first album called "Finally Rich" three songs "I don't like", "Love Sosa" and "Hate Bein' Sober" were very successful being released as singles and arguably "I don't like" was Chief Keefs best single and from their he has been able to promote "I don't like" through concerts and through other rappers making their own remixed versions of the song which has caused a lot of their fans to follow Chief Keefs music. Also because Chief keefs other two singles from his "Finally Rich" album, "Love Sosa" and "Hate Bein' Sober were so successful, Chief Keef has managed to gain so much recognition as other rappers have done their own versions of the two other songs or have joined Chief Keef.Also it helps promote the single because in the song it has "I don't like" in the lyrics many times so it lets the audience know that is the name of the song.
Promoting a album

An album is many singles from an artist put into one cd and sold.Albums can be promoted by artists going on tour and performing different songs from the album they are soon to be releasing or on social media the front cover of the album can be shown before the song is played for promotional use and to show the viewer that the song belongs to an album that is soon to be released.

New rapper called Bobby Shmurda has promoted his new album called Hot N*gga.His recent song called Hot N*gga has promoted this album at the start of the music video when it flashes up with his name and then flashes up a few seconds later with the word Hot N*gga in flames and he says "Hot N*gga" many times, which gives of the obvious impression that he is promoting his new album which has been trending world wide. Another example of promoting and artists album is rappers Jay-Z and Kanye Wests famous song "N*ggas In Paris" which peaked at number 5 on the US hot 100 billboard. The song was part of both rappers albums and raised a huge boost in promoting each artists albums. They song was performed by them whilst on tour on many occasions and during one concert the song was performed 12 times in a row breaking a record. The song had 4 million sales in the US.

Increasing the profile of a artist

Increasing the profile of an artist is when the status of an up and coming artist is boosted up.This is usually occurs when a very famous artists includes an up and coming artist in one of their songs in their album and that song can give recognition to the up and coming artist.Also an artists profile can be increased if they are on television in a interview or maybe are in a movie that is being released.

An example of increasing the profile of a artist was when Kanye West made his own version of rapper Chief Keefs song "I don't like" which included many famous including Chief Keef himself with the chorus"I don't like" which showed that he was a big part of Kanye Wests remix, this helped boost the profile of Chief Keef as it became obvious that rappers such as Kanye West had a interest in Chief Keef and wanted to associate with him. Another example of promoting an artist is rapper T.I's song "No Mediocre" being remix with rappers Migos and female rapper Iggy Azalea. The original song only consists of T.I and Iggy Azalea but the remix involves both of them and rap group Migos. Although Iggy Azalea and Migos are well known they are still slightly rising up and being associated with a very famous rapper in T.I this raised their publicity in various ways and has helped boost their recognition as big name artists. Migos also have made music with famous rapper Drake in the song "Versace". This has boosted them and promoted them a lot as they worked with Drake who is now a big name and one of the most popular and noticeable rappers around. Iggy Azalea has also helped increase the profile of new up and coming artist Charli XCX with featuring her in Iggy Azaleas most famous and popular song "Fancy".Iggy Azaleas song "Fancy" had Charli XCX as the singer for the chorus m so fancy, you already know
I'm in the fast lane, from L.A. to Tokyo
I'm so fancy, can't you taste this gold?
Remember my name, 'bout to blow-oh-oh-oh many viewers and listeners were fond of.

Promoting a new artist

Promoting a new artist is when an artist that is either not known at all or not known to most people is included in something,usually a song made by a currently famous artist to help them get recognition A lot of the time the new artist either features in a famous artists song or the new artist makes a song and has other famous artists featured in it.

An example of promoting an artists being promoted is  the song "The Motto" by Drake who at the time was not as big of a rapper as he is now. The song included rappers Lil Wayne and Tyga who are both well known which helped boost the popularity of Drake. Another example of an artist being promoted is Charli XCX.Because Iggy Azalea featured her in the popular and well known song "Fancy" this has allowed Charli XCX to make one of her latest songs "Boom Clap" so successful as she is know recognised to be associated with big name rappers and artists such as Iggy Azalea. Another example of promoting a new artists is when very famous rapper 50 Cent was introduced in his song "In Da Club" back in 2003.This was because very famous rappers Eminem and Dr.Dre at the start of the music video are seen surgically working and creating a human, which that human is shown to be 50 Cent symbolising that these famous rappers are creating a new rapper to bring into the industry which promoted 50 Cent a lot because it meant that big name rappers like Dr.Dre and Eminem were willing to associate themselves with 50 Cent.The famous British TV show X Factor has helped promote many new artists who have gone on to have successful career's.An example is now very famous boy pop group "One Direction".Although each member started X Factor as a single act they were put together as a group and have earned a huge amount of success.Despite not actually winning the X Factor they have been signed to record labels and have gained a huge amount of publicity. 

Promoting another media product

Promoting a media product is when in a music video another media product is mentioned or showed to the viewer to help sales for that companies product.Also because the artist is famous it will have a good impact on the sales of the media product because it will make the audience believe that if a famous artist is willing to use the media product that they are promoting then it must be good.

An example of promoting another media product is when rapper Meek Mill's song "Ima Boss" was included in basketball video game NBA2K13.The song was included in the game as a instrumental but gave the game a good amount of recognition as the rappers popular song was included into one of the worlds best selling video games. Also the old video game "Def Jam Fight for New York" promoted many rappers and the game itself as many rappers who were signed with Def Jam were included in the game.The game was a fighting game with two gangs aiming to take over New York City. In now very famous rapper Wiz Khalifa's fairly new and popular song "We Dem Boyz" he not only promotes his own song and album he also promotes 2 media gadgets. As soon as the music video starts it is showing Wiz Khalifa have a iPod in one of his hands and a beats pill on his table which is also promoted a apple product and a product made by fellow rapper Dr.Dre. 

Showing a change in musical direction or image for an artist

The change of an artists music image or direction is when an artist makes a music video usually and completely changes the mood and maybe their look so that it is clear to the audience that they are taking a different approach to their music.This can be a completely different genre of music such as changing from hip hop to rock and this has to be shown clearly by the artist or band.

An example of a change in musical direction for an artist is when very famous rapper Snoop Dogg who was known for his rap music changed his name to "Snoop Lion" to change his music genre to reggie. Also a huge change in a artists song and image is singer Miley Cyrus. Miley was well known for being Disney character Hannah Montana and being very likable and child friendly, although recently she has scrapped that image and persona and gone for a wild and very strange type of approach which has been shown clearly in her most recent songs "We cant stop" and "Wrecking Ball". This change of image has made Miley Cyrus receive a huge amount of criticism and loss of fans. 

Promotion of and synergy with another media product : Promotion of and synergy with another media product is when a song is released and is connected with another media product to promote the song as well as the product to increase income.For example through movies,the movie trailer can be a artists song which means that the movie gets promoted and so does the artist for making the song,especially if the song was made for that movie.Also media products like Beats headphones or the Beats pill can be used to promote a artists song as well as the product,for example their can be an advert of the Beats pill or Beats headphones being used and the music being played is music from a famous artists which would appeal to a lot of people because they would want high quality headphones to listen to high quality music from their favourite famous artists.

An example of promoting another media product is when famous rapper 2 Chainz song "We Own It" was the song featured in the movie "Fast And Furious 6" in 2013.This was also the case with very famous rapper Soulja Boy's famous song "Crank That" was remixed and used as the song for "Fast And Furious 4" back in 2009 and this helped promote the movie as many people were fond of what most likely is Soulja Boy's most famous and enjoyable song.With both "Fast And Furious" movies advertising rappers famous songs aswell as their own movie this would highly promote the rappers single as well as their own movie. Also famous rapper Wiz Khalifa's fairly new and popular song "We Dem Boyz" he not only promotes his own song and album he also promotes 2 media gadgets. As soon as the music video starts it is showing Wiz Khalifa have a iPod in one of his hands and a beats pill on his table which is also promoted a apple product and a product made by fellow rapper Dr.Dre. Also the Disney movie "Frozen" has the singer of its song Demi Lovato as part of the music video jumping from scenes in the movie to scenes of Demi Lovato singing,although Demi Lovatos appearance does not resemble the appearance of the princess in "Frozen" her and the movie both are promoted because the movie and herself are seen in the music video.

Increasing the income for the record company:

Increasing the income for a record company is when a artist is signed to a record company and brings in money through things like singles,albums or tours that goes towards themselves and the record label they are signed for.Also if a artists from a record label has their song included in a movie or in a advert on television the record label company will get a cut of the money that the artists has earned because the artist is signed to their label meaning that they have rights to get a percentage of what the artist will earn.

An example of increasing the income for a record company is famous rapper Rick Ross's record label called "Maybach Music Group" which includes famous rappers such as himself,Meek Mill,French Montana and Wale.For example Maybach Music Group rapper Wale made an album called "Ambition" which had 500,000 sales,and because he is signed to Rick Ross's record label therefor Rick Ross is able to take a percentage of the money earned from the album's sales,bringing income into the record label.In the song above called "Pandemonium" rappers signed to MMG Meek Mill,Wale and founder Rick Ross were all seen in a image of them sitting at a table which shows that rappers Meek Mill and Wale are associated to Rick Ross and his Maybach Music Group record label.

Increasing the range of media artist is active in : Increasing the range of media artist is active in is when an artists is social able or promotes themselves on multiple media sites or products like twitter or youtube.Also if the artist is in movies or if they are on television sometimes in interviews then that can help increase the range of media they are active in.

An example of this is young pop singer Rebecca Black having a twitter account and a personal and verified youtube account called "Rebecca" so that she can upload videos to youtube and address things to her fans on a website which is heavily linked with media and is used by many people on a day to day basis https://twitter.com/MsRebeccaBlack .The Video above of Rebecca Blacks own verified youtube account is of her giving her thoughts and opinions and feedback on how her song "Friday" went and this helps increase the range of media that a artists uses and is active in because it means that she can use hr youtube channel which has over 1 million subscribers to talk and interact with her fans and that lets them know that she is still active and that their is other ways of getting in touch with her and interacting with her.Also her using the highly used social media site Twitter helps increase the range of media she is active in because she can tweet things out to fans and fans can follow her and she can tweet things and anytime which can show how active she is and her fans can tweet at her and she and retweet them which can show that she is active and reads her fans messages.

Sitcoms

Family Guy:

 

Family Guy was created in 1999 and is still around to this day. The creator of the cartoon sitcom is Seth MacFarlane. The Sitcom is about a stereotypical American family who live in the city of Quahog, Rhode Island. The family consists of the dad and mainly based character Peter Griffin with his wife Lois Griffin with their children Stewie Griffin, Chris Griffin and Meg Griffin, along with their talking dog Brian Griffin. Lot of Family guys humour comes from everyday problems and situations involving each member of the family and from family member usually Peter mentioned references that are quickly showed to the audience.

In terms of the family it is very unbalanced with characters being more important than others. The main character Peter is dim-witted and has not much sense of what is going on, with him usually resorting to drastic measures to accomplish things. His wife Lois is usually sensible but at times can act strange and can also be dim-witted at times. She usually is frustrated by the rest of the family's strange actions. The oldest child Chris, bares a huge resemblance to his father Peter of being dim-witted and not realising much of what is happening around him, Chris is bullied at school and goes to extreme measures at times to make friends which often backfire. The middle child Meg is the most irrelevant character of the family and is constantly teased by the rest of her family, mainly Peter. Meg is often depressed as she is often teased at school for being ugly which also results in her going to extreme measures to make friend which also usually backfire. The youngest child Stewie is most probably the smartest in the family even though he is only around one years old. Stewie has a strange posh English accent, with high level intelligence and uses high level of vocabulary whilst speaking to other people, he also is best friends with Brian and has a strange sexual orientation, which most likely shows that he is bisexual. For many seasons Stewie plotted to kill his mother Lois and had secret weapons in his room, he also had a time machine. The family pet dog Brian is also one of the smartest and has a high level of intelligence like Stewie. Brian in the show spends most of his time with Stewie but at times is seen at bars of clubs being drunk and talking to women.

The Sitcom is most likely for aged for teens and adults.

Radio advertisment evaluation

EVALUATION:

Effective voiceover:I think that the voiceover was okay,it could of been clearer on my part because Troy was very clear and I sounded a bit muffled.I think the script was okay,i gave some reasons on why the iPhone 6 should be bought instead of keeping and old apple phone like a iPhone 4.Their were a few technical mistakes,i did take a few seconds to say each point.

Effective creation of sound bed:The effects i thought were used well,with the positive sounds when the iPhone6 was introduced and to when Troy said he still had a iPhone4 the negative sound showed an impression that Troy was making the wrong move by keeping his iPhone4 instead of buying an iPhone6 which would of been of better value to him,and that buy keeping his iPhone4 he was missing out on the new and latest apple phone which was the iPhone6

Effective use of persuasive techniques: Persuasive techniques were okay.We repeatedly said iPhone so that the audience would know what the advert was about and to keep reminding them of the new iPhone6.I mentioned some benefits for the customer as i said that it had new and improved features and told Troy about things that the iPhone6 had which his iPhone4 could not.We showed some audience fear and desires when it had a positive sound when Troy asked me if i had the new iPhone6 and it showed negative sounds and fears when I questioned Troy about still having an iPhone4 showing that the audience want the latest gadgets and equipment and the best and newest phones.Also the advert was directed at young people.

Music video evaluation

This is the music video that i have edited and created using iMovie