Tuesday 24 February 2015

Call of Duty Advert

Call Of Duty: Black Op-Launch Trailer
Form:The form of the advert is animation as it shows gameplay from the game Call Of Duty:Black Ops but it is also realistic as it is about the Vietnam war which did happen.

Style:The style is dramatic as it shows the real life issue of the Vietnam war that did happen and it has been incorporated into a game and is shown in this trailer.

Codes and Conventions: Mis-En-Scene and Iconography is shown in the Call Of Duty trailer as it shows the scenery of war in Vietnam and other locations and people who are part of the US army with props in the game like planes and guns which is of course seen in war all the time.Also with the stereotype of guns it gave a clear indication of war.

Use of Camera:The camera has quick pace cuts showing the intensity of the game which explosions and guns being fired along with people jumping off high buildings.The camera also shows close ups of people and pans of the rest of the warfare along with a few 1st person views.

Editing:The pace of the cuts didn't match a beat and but were done quickly.

Sound and Music:The music is actually quite smooth and soft which is a ironic for a war game and also it has the sounds of explosions and firing guns drowned out in it.

Techniques used: The technique is a hidden message and a overt message with in the trailer is saying "The best game of the year" giving the idea that if you buy the game you will not be disappointed as it will be at a high standard.Also it directly tells the audience information.

Characteristics of Product: Brand identity is shown in the trailer with the trailer clearly showing that TREYARCH are the creators of the game.


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