Artist: TYGA
Song: Rack City
Style:The style of the song is interpretative and impressionist.It is interpretative because TYGA is more or less rapping about strippers who earn money at night strip clubs and a lot of the time you can see him rapping about what is happening in the strip club and it can be seen in the video.And it is has a impressionist style because it has the mood of a strip club of it being late at night with a lively mood and that is shown with the imagery in the music video with TYGA rapping with a lot of friends and girls around him at the strip club.
Conventions:Their are a few conventions used in the song.The song has a good amount of lyric interpretation as it says a lot about what is going on in the music video.The use of the word "Rack city" has a lot to do with the music video which is of TYGA at a strip club which some people refer to "Rack city" as a city full of strip clubs.Also the song lyrics involve things that usually happens at strip clubs,like money being thrown around and the club being full of people.The music video also does focus on TYGA a lot as he is the main performer with a lot of close of shots of him in the club and him rapping about what is happening in the club,this is done to make it obvious to the audience that he is the main performer and the artist who owns the song.The lighting in the song portrays the mood very well,it has a red lighting to the song which represents the lust of being at a strip club,with women dancing and stripping for money.It also creates a lively atmosphere for the song as TYGA is clearly showing that he enjoys going to strip clubs.It has a navy blue lighting for parts of the music video to show that it is a cool and chilled mood during the song.
Music Video Techniques:For parts of the song their is some lip syncing and mining when TYGA is rapping but it is not obvious as he is not rapping all the time and the times when he is shown rapping he is slightly blurred when showed rapping and their is a good use of special effects when the music video uses a insert shot when the camera shows around the city at night time to give the effect of a strip club being late at night to create a cool but lively atmosphere.The music video has a good amount of camera movement.It uses the pan camera movement at times when it surveys around the club in a vertical image and that is done to show how lively the club is and how appealing it is to so many people to give the impression that going to strip clubs late a night is normal and popular amongst people.
Song: Hookah
Style:The style of this song is interpretative and narrative as it is obvious what the lyrics of the song and representing in the video which is people meeting up to smoke.Also it shows the narration of TYGA walking in a jungle like scenery and a women also walking in the same jungle like scenery as if they walking to meet up with each other and it is shown that they see each other and go and smoke with a hookah.
Conventions:Their is a good use of video conventions in the song as the music video goes along with the lyrics well and portrays the message that the lyrics are saying.A constant lyric in the song is "Pass me the hookah" and a hookah is used to smoke either tobacco flavoured steam known as shisha,and this is shown almost through out the music as TYGA and featured rapper Young Thug are seen with many women around them all smoking hookahs.The music video focuses on both performers in the music video who are TYGA and Young Thug,especially when TYGA is walking and when Young Thug is rapping in the room where many women are with him smoking.Alot of the camera shots are mid shots of both artists being shown fully with TYGA being shown walking and then rapping and Young Thug being shown fully rapping.Their is a good amount of lighting and that portrays the mood of the song very well which is a lively mood with a positive vibe as the music video is in a bright jungle like scenery which gives the impression that it is a lively atmosphere which is almost party like.
Music Video Techniques:For most of the song the camera shot of TYGA and Young Thug is a medium camera shot,especially when TYGA is walking as his waste up is shown clearly in that part of the video.Also the music video sometimes cutter to the beat of the music.
Song:In This Thang
Style:I think that the style of the song is impressionist and surrealist as it has weird imagery and the music video is clearly more about mood then and atmosphere then any general meaning as it uses a lot of cutaways and bizarre images.Also their is not much of a narrative to the music video
Conventions:Their are a lot of conventions in the music video as it unusual to what TYGA would normally do.In this song TYGA does extend and consolidate the songs meaning and with the music video it clearly shows that.It does show that he's at a party but the images of the party extend the meaning of the song,it is almost as if TYGA who has a very close,close up of his face for almost all of the video is intoxicated and that is followed by bizarre imagery of people wearing masks that have facial expressions on them,including TYGA himself.Also their is strange imagery of dolls and people dancing but in a strange manner,and because the song also is shown in TYGAs point of view it can almost be said or assumed that he hallucinating because he is intoxicated.The music video focuses on TYGA for almost all of the view with the camera being close to his face whilst he is rapping and walking around.The lighting clearly portrays the state of TYGA and his music video.The music video has a almost toxic green colour to it as if to represent TYGA being in a hallucinated state also with images of TYGA being seen in a double visioned fashion with at times it being sped up and then back to normal,which clearly shows the mood of the song which is a lively party but more of a hallucination and that shows that the mood is good but also bizarre and the party is of many emotions conjoined into one.
Music Video Techniques:The song is most a close up camera video of TYGA in what to be is him in a drunken or hallucinated state whilst walking around during a party.The music video uses many camera movements.The music video uses the pan camera shot in a vertical and horizontal view to represent that their is a lot of things going on at the party and also to represent TYGAs state of mind which is all over the place and full of different emotions and this is done because in a surreal music video like this their would be a lot of different camera views and turns because theirs a lot of things going on which people would deem to be unnatural.Also at the start of the music video it shows TYGA holding his head along with quick pan camera turns and sharp imagery to give the impression that he is hallucinating and not in his normal state.
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